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Grey New York offers four day week in another sign of agencies trimming in...
WPP’s Grey New York is launching a “reduced workweek program” allowing staff to work a four day week in return for 85 per cent of their five day salary. Grey says this will give “employees flexibility...
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Grey New York bucks industry trend with raft of ECD hirings
WPP may have imposed a hiring freeze but it doesn’t seem to have affected Grey New York. The WPP-owned agency has hired four new ECDs (executive creative directors) in a rather startling reversal of...
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Grey New York takes gentle approach to gun dangers
To outsiders the incidence of gun crime in the US is both horrifying and mystifying – why on earth don’t they restrict the damn things? But guns are part of the culture for many people there, a rather...
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Grey San Francisco goes boldly for Norton
Well I suppose this is quite timely from Norton, Symantec’s privacy device. We keep reading about yet another huge wipe-out virus about to attack the world’s PCs so Grey San Francisco has produced an...
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Grey takes Pantene along the ’empowerment’ ads route
I wonder what Julian Koenig, the copywriter who wrote VW’s iconic ‘Think Small’ campaign for DDB, would have made of the current trend of what we might call ’empowerment’ ads? Would he have applauded...
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Grey New York goes into the firearms business
Here’s a striking ‘reality’ film from Grey New York for States United To Prevent Gun Violence, which tries to do what it says on the tin. They opened a shop on Manhattan’s Lower East Side aimed at...
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Cannes: Grey New York wins Direct Grand Prix for Volvo Super Bowl ‘ambush’
As above, the Direct Grand Prix at Cannes has gone to another of those campaigns that play off/ambush all the hype around the Super Bowl and its ads. Via a competition, ‘Interception,’ offering Volvo...
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It’s Bond, Bond and more Bond…but does shaving with Gillette really bring out...
Has there ever been more pre-release hoopla for a film than the new James Bond effort, SPECTRE, due to premiere next Monday? Good for them I suppose, I don’t expect they’ve paid for all this stuff, but...
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Grey New York celebrates Canon’s ‘Rebel With A Cause’
Canon USA is launching a ‘Rebel With A Cause’ campaign through Grey New York to celebrate 25 years of its EOS Rebel SLR Camera, claimed to be the first one to make pro-standard photography available...
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